Project Overview
Linkhorn Inspection Group, one of Ohio’s top home inspection companies, partnered with Khurram Shahzad to improve the performance of their paid marketing campaigns.
The company was running ads but lacked visibility, tracking, and consistent ROI. In just three months, Khurram transformed their marketing system into a high-performing revenue engine that achieved a 10x return on ad spend.
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Client |
Linkhorn Inspection Group
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Website |
linkhorninspections.com |
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Objective |
Increase return on ad spend, improve lead quality, and optimize marketing campaigns. |
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The Core Challenge
Before working with Khurram, Linkhorn Inspections faced several marketing barriers that limited their growth.
No Tracking and Visibility
The business had no reliable way to measure which campaigns generated leads or revenue.
Low ROI
Marketing spend was not producing profitable returns or consistently booking inspections.
Missed Geographic Targeting
Ads were reaching audiences outside of Ohio’s ideal service zones, reducing lead quality and wasting budget.
These gaps made it difficult to grow predictably in a competitive home services market where every lead counts.
Khurram Shahzad’s Strategic Diagnosis
Khurram quickly recognized that the problem wasn’t the lack of effort but the lack of clarity. Without data visibility and precise geographic control, the campaigns couldn’t scale efficiently.
He saw that the key was to connect location intelligence with conversion tracking to build a system that could continuously optimize itself.
His insight was simple: if you can’t track it, you can’t grow it.
The Plan
Khurram developed a comprehensive performance strategy focused on data accuracy, local intent, and iterative optimization.
Audit and Analysis
Reviewed all campaigns to identify weak targeting, wasted budget, and unclear messaging.
Targeted Strategy
Focused ad spend on Ohio’s highest-converting zip codes and structured campaigns around real estate triggers such as home purchases and pre-listing inspections.
Lead Tracking System
Installed complete end-to-end conversion tracking from ad click to booked inspection and introduced retargeting to capture lost prospects.
Continuous Optimization Framework
Established a cycle of regular performance reviews and data-driven campaign scaling for sustained improvement.
Execution
Under Khurram’s leadership, the Digilatics team executed the new structure with precision.
They implemented location-based targeting, rebuilt ad accounts for clarity, and installed full-funnel conversion tracking. Performance data was reviewed regularly to fine-tune creative elements, bids, and audience segments.
The focus was on sustainable growth through transparency, testing, and consistent optimization, turning advertising into a controllable growth engine.
Results
Linkhorn achieved a tenfold increase in return on ad spend within three months. Campaigns produced high-quality leads, delivered measurable growth, and established complete visibility into marketing performance.
- 6x ROAS in February 2025
- 7x ROAS in March 2025
- 10x ROAS in April 2025
Khurram’s Insight
“Clarity creates growth. When you track every action, optimization becomes inevitable.”
In Their Words
“They’ve been great to work with. They’re helping us out with our website and doing a fantastic job. Their support has been invaluable.”
Jerry Linkhorn, Owner and CEO, Linkhorn Inspections
Lessons for the Industry
This project illustrates how strategic oversight and disciplined execution can rapidly change the trajectory of a local service business.
- Precise local targeting unlocks high-value leads and reduces wasted spend.
- Full conversion tracking provides visibility that drives smarter decisions.
- Continuous optimization sustains growth and strengthens ROI.
- Strong leadership transforms marketing from guesswork into a scalable system.
