About Khurram Shahzad
My passion for marketing took root in my childhood. As a youngster, I would dial phone numbers from newspaper ads, curious to learn why advertisers chose newspapers over magazines. This early interest blossomed into a thriving career in digital marketing. With over 18 years of experience spanning Europe, South Asia, the Middle East, and now the U.S., I have made a notable mark in the industry.
That early spark was just the beginning of a long, successful journey.
My Journey
After earning my MBA in 2010, I developed a diverse portfolio, working across various industries and countries. I always believed that effective marketing goes beyond creative concepts—it requires understanding what truly works. My enthusiasm for leveraging data and Artificial Intelligence (AI) to drive business growth is at the core of my approach.
In 2018, I relocated to the U.S. and observed how small and medium-sized businesses often struggled to measure their marketing ROI effectively. When the COVID-19 pandemic struck, it presented me with the chance to realize my dream: creating a company focused on delivering tangible marketing ROI. Thus, Digilatics was established.
Upon completing my Digital Marketing specialization at the Chartered Institute of Marketing (CIM-London), I identified critical gaps in how businesses assessed their marketing efforts. Determined to offer more than just ad impressions and clicks, I began crafting solutions that provided meaningful insights to drive client growth. My mission has always been to make marketing clear, actionable, and beneficial.
My guiding principle is simple: “Empower businesses with the data and tools they need to make informed decisions and achieve success.”
And that’s exactly what I am here to do.