Project Overview
Axium Inspections, a leading home inspection company serving Colorado and nearby regions, partnered with Khurram Shahzad and his team at Digilatics to improve their digital marketing performance.
The company already had campaigns running, but struggled to scale effectively. They were attracting clicks, but not the right leads. Their budget was active but disconnected from measurable revenue growth.
Khurram Shahzad took the lead strategically, creating a data-driven marketing system that aligned every dollar spent with clear business outcomes.
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Client |
Axium Inspections |
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Website |
axiuminspections.com |
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Service Area |
Colorado and Surrounding Regions |
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Objective |
Build a high-performance acquisition system that attracts qualified, ready-to-book home inspection leads, reduces wasted ad spend, and delivers predictable ROI.
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The Core Challenge
Axium’s marketing efforts were functional but inefficient.
Unqualified Traffic
Campaigns reached audiences who were not actively seeking inspection services, wasting budget and reducing conversion potential.
Inconsistent Lead Flow
Weekly results fluctuated, making forecasting and planning unreliable.
Poor Budget Efficiency
A large portion of ad spend went toward traffic that did not convert, raising the cost per acquisition and reducing ROI.
These issues limited growth and kept the business overly dependent on realtor referrals.
Khurram Shahzad’s Strategic Diagnosis
Khurram identified that the problem was not visibility, but precision. The campaigns treated all searchers the same and lacked funnel segmentation.
He recognized that success would come from understanding user intent and designing a marketing system that targeted real buyers, not just general traffic.
The Plan
Khurram designed a high-performance acquisition system focused on intent, data, and optimization.
High-Intent Search Ads
Targeted localized, ready-to-book keywords to capture genuine home inspection prospects.
A/B Testing for Precision
Continuously tested creative, copy, bidding, and landing pages to identify top performers.
Demand Gen and Performance Max Campaigns
Introduced upper and mid-funnel campaigns to build brand awareness while maintaining strong conversion at the bottom of the funnel.
Search Term Optimization
Analyzed search terms to remove irrelevant clicks, saving nearly 20 percent of the ad budget.
Execution
Under Khurram’s direction, the Digilatics team implemented the plan step by step.
They rebuilt ad structures, improved tracking, and launched A/B testing cycles to refine campaigns in real time.
Performance data guided every adjustment, ensuring the focus stayed on generating high-quality, conversion-ready leads. Budget allocation was reviewed weekly to maximize efficiency and maintain steady lead flow.
Results
Within five months, Axium achieved predictable growth and financial clarity from its digital marketing investment.
- 1,259 Qualified Leads (April to August)
- $815,888 in Revenue Generated
- 793% Return on Ad Spend
Khurram’s Insight
“Precision beats volume. The goal isn’t to reach everyone, it’s to convert the right ones.”
In Their Words
“Their digital marketing expertise gave us a steady flow of direct consumer leads, not just realtor-dependent ones. That consistency helped us grow.”
Wally Conway, Business Acquisition Specialist, Axium Inspections
Lessons for the Industry
Khurram’s work demonstrates that smart marketing systems drive scale and profitability in competitive service markets.
- Intent-based segmentation is more powerful than increased ad spend.
- Ongoing optimization creates measurable, predictable growth.
- Building direct-to-consumer lead pipelines reduces dependency on external referral networks.
