Project Overview
RJ Home Inspections, a trusted provider of home inspections, partnered with Khurram Shahzad to transform their Google Ads performance.
The company was running broad campaigns that failed to capture local intent or deliver consistent lead flow. Under Khurram’s strategic leadership, the campaigns were rebuilt into a high-performing system that generated a 16x return on ad spend and over $58,000 in monthly revenue, all within just three months and without increasing the ad budget.
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Client |
RJ Home Inspections
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Website |
rjhomeinspection.com |
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Objective |
Improve ROAS, stabilize lead flow, and rebuild Google Ads into a predictable revenue system that targets high-intent audiences without increasing ad spend.
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The Core Challenge
Before working with Khurram, RJ Home Inspections faced multiple marketing inefficiencies that limited their ability to grow predictably.
Lack of Precision
Their campaigns were too broad, targeting generic audiences rather than high-intent local homeowners.
Unstable Lead Volume
Qualified leads came in sporadically, making it difficult to maintain steady business momentum.
Inefficient Spend
Despite consistent investment in Google Ads, returns remained capped, and the campaigns failed to scale profitably.
These challenges made it clear that success required a complete strategic overhaul focused on precision, efficiency, and measurable outcomes.
Khurram Shahzad’s Strategic Diagnosis
Khurram identified that the root problem was campaign dilution, too much reach, too little relevance.
Instead of targeting every potential audience, he focused on designing a system that prioritized intent, location, and message alignment. By optimizing around high-converting local segments, Khurram aimed to build campaigns that produced consistent results and scalable growth.
The Plan
Khurram created a structured, data-driven marketing strategy designed to stabilize and scale performance across all key markets.
Smarter Targeting
Refined keyword strategy and audience segmentation to reach homeowners actively seeking inspection services.
Structured Campaigns
Organized campaigns into tightly themed ad groups to improve relevance, reduce cost per lead, and increase click-to-conversion efficiency.
Geo-Based Bidding
Prioritized top-performing local areas using advanced geo-targeting to maximize ROI.
Ongoing Optimization
Implemented continuous A/B testing and iterative adjustments guided by ROAS data to sustain improvement over time.
Execution
Under Khurram’s direction, the team executed the transformation with a disciplined, data-first approach.
They rebuilt campaign structures from the ground up, installed detailed tracking systems, and optimized bidding based on regional performance data. Each campaign was monitored closely, with performance insights used to make weekly refinements.
The execution focused on long-term stability, ensuring every marketing dollar contributed directly to revenue growth.
Results
Within three months, RJ Home Inspections achieved exceptional performance improvements, turning stagnant campaigns into a consistent, high-yield marketing system.
- 9x ROAS in February 2025
- 16x ROAS by March and April 2025
- 276 Leads and Over $58,000 in Revenue (April 2025)
Khurram’s Insight
“Precision always wins. When every click serves a purpose, growth becomes predictable.”
In Their Words
“Digilatics isn’t just running ads, they’re driving results. Month after month, we’ve seen real, measurable growth in revenue and lead quality.”
Adam Wright, General Manager, RJ Inspections Inc.
Lessons for the Industry
This project demonstrates how clarity, precision, and strategic oversight can multiply returns even in a competitive home services market. Focused targeting produces higher-quality leads and maximizes marketing ROI.
- Geo-specific strategies outperform broad, generic campaigns in local markets.
- Continuous optimization ensures long-term performance stability.
- Strategic leadership and disciplined execution can turn underperforming campaigns into powerful growth systems.
